Ethical AI

New expert group will make the Nordics a leading region in ethical AI

Nordic Innovation received 110 applications under the Call of Interest.   

A link between political objectives and the AI ecosystem

The objective of the Nordic Ethical AI Expert group is to create a channel between political objectives and the needs of the Nordic AI ecosystem.

The expert group will develop:

- a joint target-state description for ethical AI in the Nordics based on Nordic industry needs and priorities

- a roadmap with prioritized initiatives to achieve the target-state

- a public statement with recommendations for Nordic decision-makers regarding what critical developments are needed to achieve the target-state for the Nordics in terms of ethical and responsible AI

Olivia Rekman, Advisor at Nordic Innovation, highlights the need for guidelines on ethical use of AI:

”The subject of ethical AI is urgent and critical, not just for the tech community but for society as a whole and policymakers worldwide are seeking guidance on governing AI. This has propelled us to assemble a group of experts representing the Nordic business community, to unite as a voice for what needs to be done moving forward.”

“Our objective for the Nordic Ethical AI Expert Group is simple to state yet complex to achieve. By the end of the third session in January 2024, we aim to craft a public statement with recommendations for Nordic decision-makers. These recommendations will chart the course for achieving the target-state of ethical and responsible AI in the Nordics and what the road-map ahead looks like.”

Members of the Nordic Ethical AI Expert group

The AI expert group consists of members with expertise in the development/deployment of ethical AI and with a background from enterprises, academics, public sector and civil society.  


Anna Metsäranta, Head of Sustainable AI, Solita, Giovanni Leoni, Head of Business Strategy & Development, Credo AI, Fredrik Heintz, Professor Computer Science, Linköping University, Mikael Jensen, Director D-label (Denmark's labelling program for IT-security and responsible use of data), Peter Jorgensen, Managing Director, Nordic Data & AI Practice Lead, Accenture, Helga M. Brøgger, Principal Researcher AI & Healthcare expert, DNV, Erik Josefsson, CEO, R-evolution (the sustainable innovation and green-tech investment subsidiary of Hexagon AB), Morten Irgens, Vice Dean for Innovation and Impact, Copenhagen Business School, Anne Bøgh Fangel, User experience manager, Omilon, Cristina Andersson, Chair, AI working group, Finnish Standards Association, Snorre Aleksander Richardson Moltzau, Senior Policy Advisor, NORA (The Norwegian Artificial Intelligence Research Consortium), Pirkka Frosti, Founder & CEO, Ioxio, Johanna Vigdis Gudmundsdottir, former Managing Director, Almannarómur (Icelandic Center for Language Technology), Alexander Galt, Digital Ethics Leader, Inter IKEA Group, Gry Hasselbalch, Senior Key Expert and Research Lead, EU International Outreach for Human-Centric AI (, Jaakko Vainio, COO, Silo AI, Anders Søgaard, Professor in Natural Language Processing and Machine Learning, University of Copenhagen, Henriette Cramer, Director of Algorithmic Impact, Spotify (San Francisco, USA), Erlend Willand-Evensen, SVP Nordic Head of Analysis, Gjensidige, Tonia Sideri, Director, AI & Analytics Centre of Excellence (CoE), Novo Nordisk, Sonal Makhija, Responsible AI and Data Specialist, H&M Group, Jon Eklöf, Chief Data & Analytics Officer (CDO), GKN Aerospace Engines, Sahar Asadi, Director of AI Labs, King.

The Kick-Off meeting will take place on 27. September and will be followed by two working sessions.   


The Ethical AI Expert group is a part of Nordic Innovation’s Nordic Ethical AI and Data Ecosystem Building project which is developed in collaboration with Accenture and Silo AI. The project is a part of Nordic Innovation’s AI and Data program which aims to make the Nordics a leading region in digitalization, ethical AI and responsible use of data by 2030.

Read more about the AI and Data program


Olivia Rekman - Innovation Adviser

Olivia Rekman

Innovation Adviser
Prior to joining Nordic Innovation in 2022, Olivia has worked for several years as an innovation consultant. In her role, she helped international consortiums of SMEs, start-ups and large companies as well as universities, to secure soft funding for green & deep-tech innovation projects. Olivia holds an MSc in International Business & Politics, and founded a CSR consultancy in 2010. Besides her experience in navigating innovation ecosystems and international business development & public policy analysis, Olivia has lived and worked in all Scandinavian countries.

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Ville Mäkinen portret

Ville Mäkinen

Senior Innovation Adviser
Ville has broad experience in strategy, business development and corporate venture capital roles in industrial corporations striving towards green transition. He has also worked in corporate finance advisory. He holds M.Sc in Industrial Engineering and Management as well as M.Sc in Accounting and Finance.