etisk ai

Nordic Ethical AI & Data Ecosystem

Project 2023 - 2024 Active

The goal of this project is to explore how Nordic datasets and capabilities in ethical AI and responsible use of data can contribute to the development of new innovative solutions in Nordic businesses. This feeds into the objective of strengthening the competitive advantage of Nordic businesses and helping to support sustainable and smart growth in the Nordic region.

This project will:

Create use cases with the purpose to stimulate and encourage the creation of ethical AI solutions based on Nordic datasets. The aim is to raise awareness and increase the visibility of:
- Nordic businesses that have developed innovative ethical AI solutions based on Nordic datasets;
- Nordic public authorities that own and make their datasets available; and lastly,
- which public datasets are in highest demand among Nordic businesses and which Nordic businesses are heavy users of public data.

Produce a Nordic business case for ethical, trustworthy AI and responsible use of data. The objective is to evaluate the competitive advantage for Nordic businesses in specializing in ethical and responsible AI and use of data.

Plan and organise a cross-Nordic matchmaking which aims to transfer ethical AI competences and capabilities on how to better utilize data and enabling technologies such as AI to create clear business value for Nordic companies. The plan should deploy a suitable innovation instrument which should be ideal for matchmaking and transfer of AI competences and capabilities across the Nordic region.

Establish a Nordic ethical AI and data expert group. Besides identifying and proposing suitable candidates for such a group, the supplier should lead the administrative work of the group. The expert group should contribute to bridging the gap between political objectives and the needs of the Nordic business community related to ethical AI and responsible use of data.

Project partners

Accenture and


This project is funded under the AI and Data program which is one of the eight initiatives launched by the five Nordic Ministers of Trade and Industry.

Read more about the AI and Data program


Olivia Rekman - Innovation Adviser

Olivia Rekman

Innovation Adviser
Prior to joining Nordic Innovation in 2022, Olivia has worked for several years as an innovation consultant. In her role, she helped international consortiums of SMEs, start-ups and large companies as well as universities, to secure soft funding for green & deep-tech innovation projects. Olivia holds an MSc in International Business & Politics, and founded a CSR consultancy in 2010. Besides her experience in navigating innovation ecosystems and international business development & public policy analysis, Olivia has lived and worked in all Scandinavian countries.

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Ann-Maija Sunnanmark - Senior Innovation Adviser

Anna-Maija Sunnanmark

Senior Innovation Adviser
Anna-Maija is a finance and business development professional with 20 years’ of experience in identifying innovations and scalable business models in various industries in international context with execution capability, a can-do-attitude, holistic perspective and passion to build on Nordic strongholds.

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