Man, standing beside lighthouse, looking at the sea in Iceland

Tourism in the Nordics

Program 2018 - 2024 Active

The economic impact of tourism has been highlighted as one of the fastest growing sectors in the world economy and the tourism industry has been booming in the Nordic countries. This presents both new challenges and possibilities.

Tourism has been high on the agenda of the Nordic Council of Ministers in the recent years. Tourism is a complex sector and affects multiple parts of the economy which makes identifying and aligning common goals challenging. At the same time, tourism has the potential to contribute to economic growth, social inclusion and environmental awareness.

Tourism in the Nordics is a Nordic Innovation special initiative that aims to facilitate Nordic cooperation on innovation in the tourism industry, and contribute to a more environmentally, socially and economically sustainable region. The focus is on development of new sustainable business models and innovative digital solutions.


Hanna Törmänen Innovation Adviser

Hanna Törmänen

Senior Innovation Adviser
Hanna has background in Nordic and international exports, public-private cooperation, project management and market analysis. Her focus at Nordic Innovation is to support Nordic businesses and ecosystems in their transition towards sustainable and circular business models.


Emil Gejrot - Innovation Adviser

Emil Gejrot (paternity leave)

Innovation Adviser
Emil has extensive experience of innovation projects and policy analysis in the Nordic region and beyond. Before joining Nordic Innovation, he worked for a research consultancy where he focused on digital transformation, inclusion, and sustainability. He holds an MA in Transcultural Studies and has lived and worked in Sweden, Norway, the UK, and Germany.