Hackathon: Create the future of Nordic tourism

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Help us to develop the Nordic tourism industry

What happens when we bring together tourism experts, software developers, designers, and business developers to supercharge the future of tourism with AI solutions?

Join us for this hackathon on the future of intelligent tourism and contribute in developing cutting-edge solutions to strengthen sustainability and competitiveness across the Nordic tourism industry.

The theme of the hackathon is using AI and smart technologies to supercharge the future of Nordic tourism. We will tackle challenges of seasonality, workforce, and the environmental impact of tourism.

The winner will be awarded with 200.000 ISK and services to boost the development of the idea.

Who can join?

The hackathon is open to everyone: Data analysts, prompt engineers, AI experts, designers, developers, business developers, tourism enthusiasts, students and startup founders.

You can join as an individual or as a predefined team.

Hackathon program:

24. November25. November
16.30: Arrival and registration08.00: Breakfast + doors open
17.00: Welcome and introduction to the cases 10.00: Mentor session with tech and tourism experts
17.45: Group formation12.00: Working lunch
18.30: Working dinner 16.30: Pitching for the jury
19.30: Optional tech and tourism talks
– The future of Artificial Intelligence in the tourism industry
– Tourism trends: Outlining the problems and opportunities of the tourism industry
18.00: Awards and closing remarks
22.00: Night snack
24.00: Good night


The hackathon is a part of the X-Nordic Travel Contest project which aims to identify opportunities for strengthening sustainability and competitiveness of the Nordic tourism industry. During spring 2023, the project ran a series of workshops across the Nordics where experts from the tourism industry met to discuss the challenges faced by the Nordic tourism industry.

Five key challenges were identified during the workshops: Seasonality, workforce, shift to sustainable business models, mobility and environment.

Read more about the identified challenges

The purpose of the hackathon is to build opon the workshops and find solutions to the identified challenges.


Hanna Törmänen Innovation Adviser

Hanna Törmänen

Senior Innovation Adviser
Hanna has background in Nordic and international exports, public-private cooperation, project management and market analysis. Her focus at Nordic Innovation is to support Nordic businesses and ecosystems in their transition towards sustainable and circular business models.


Emil Gejrot - Innovation Adviser

Emil Gejrot (paternity leave)

Innovation Adviser
Emil has extensive experience of innovation projects and policy analysis in the Nordic region and beyond. Before joining Nordic Innovation, he worked for a research consultancy where he focused on digital transformation, inclusion, and sustainability. He holds an MA in Transcultural Studies and has lived and worked in Sweden, Norway, the UK, and Germany.