Cruise ship sailing near land in Norway

Sustainable Tourism in Nordic Harbor Towns

Project 2019 - 2021 Closed

For many Nordic harbor towns, the visit of a cruise ship poses challenges to their culture and environment. Despite these challenges, cruise tourism still holds the potential to provide an authentic experience for visitors in a way that develops and strengthens local businesses, communities and environments.

The development of sustainable tourism in the Nordics depends on integrated technological innovation, as well as active collaboration and knowledge sharing between public and private actors in the region.

This project will facilitate collaboration between Nordic harbor towns and cruise operators as well as local and international industry players. The overall aim of the project is to provide and test innovative solutions that can scale across the Nordic countries, and hereby help develop a more socially, culturally and environmentally sustainable tourism.

Project timeline

Phase 1
August - December
The first phase of the project was launched 18-19 September in Oslo. During the phase Nordic Innovation organized three workshops and invited representatives from Nordic harbour municipalities to participate in a deep inquiry process in order to define and explore four main challenges regarding sustainable tourism in the region.

Stavanger, Rønne, Visby, Torshavn, Isafjordur
Kotka, Sisimut, Narvik, Copenhagen
Phase 2
January 2020 -
December 2021
In the second phase of the project Nordic Innovation will partner up with Nordic municipalities and the key industry players.


What are the vision and methods for the project? In December 2019 a report based on the inputs from the project's first phase was published. A booklet based on the report was commissioned by Nordic Innovation and produced by Green Innovation Group.

Read more and download

The project is part of the Nordic Innovation special initiative Tourism in the Nordics.

Read more about Tourism in the Nordics


Rasmus Malmborg - Senior Innovation Adviser

Rasmus Malmborg

Senior Innovation Adviser
Rasmus has extensive international experience in complex project management, predominantly within health care system development. Prior to joining Nordic Innovation, Rasmus has been with LHL International for nine years and worked the last four years as CEO.

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