Cruise ship sailing near land in Norway

Innovative Solutions for Sustainable Tourism in Nordic Harbor Towns

2019 - 2021 Active

Innovative solution for sustainable tourism in Nordic harbor is a tourism program launched by Nordic Innovation, permeated by the priority areas stressed by the Icelandic Presidency of the Nordic Council of Ministers in 2019.

The initiative comprises of a pre-project from August to December 2019 and a main project proceeding from January 2020 throughout 2021.

The Nordics are experiencing an increase in cruise ships, where new destinations are being added to the selection of tours around the Nordics. As a result of this there are many locations in the Nordic region that are facing a large concentration of tourists, that often dwell for a short period of time in each location. The aim of this project is to identify issues related to the influx of cruise tourism in the Nordic harbor towns.

Under this initiative, Nordic Innovation will address these issues in cooperation with relevant actors, such as the cruise ship industry, tour operators and tech companies. The focus will be on developing innovative methods and products that will benefit the whole community and ecosystem.

Working methods and timeline

Phase 1
May - Dec
Initially, representatives from Nordic Harbor municipalities are engaged in a deep inquiry process to define and uncover the root causes of today’s biggest challenges. Phase 1 will formally be launched in Oslo 18th and 19th September with a workshop. Input from other stakeholders in the field is gathered to triangulate the knowledge generated in the initial workshops.

A report will be launched with a detailed project plan, including a full stakeholder-mapping and presentation of selected innovation cases that contribute to the overall goal. The report will be available to all participants and provide actionable next steps to working groups in the project.

Phase 2
Dec 2019 -
Dec 2021
Building on the findings and analysis of Phase 1, all types of stakeholders are engaged in committed efforts to find common solutions. Thus, the upcoming workshops lay the foundation for comprehensive and ambitious partnerships

Project Partners

We have identified the following as optimal participants to the project. All involved partners shall co-finance their participation in the project.

  • Municipalities
    A total of eight municipalities shall be participants to the Project spanning all the 5 Nordic countries and the 3 self-governing areas. The participating Nordic municipalities shall all be facing challenges with a large influx of tourists that arrive with cruise ships and stay for a limited amount of time.
  • Cruise ship companies
    Several cruise ship companies, that have considerable activities in the project’s geographical area.
  • Private companies and universities
    The entities are relevant to the project and can stimulate new innovative solutions that use 5G and/or AI.


Portrait Rasmus Malmborg

Rasmus Malmborg

Senior Innovation Adviser
Rasmus has extensive international experience in complex project management, predominantly within health care system development. Prior to joining Nordic Innovation, Rasmus has been with LHL International for nine years and worked the last four years as CEO.