Red raddish on tabletop.

LOOP Ventures presenting circular economy cases

In 2019, the 2-year pilot of LOOP Ventures was concluded. The pilot was a cooperation between Avanto Ventures, Sitra and Nordic Innovation. During the pilot period it was discovered that the maturity of the Nordic circular economy was still in its early stages. Companies had begun with circular activities related to recycling and were looking into new possibilities such as energy efficiency, but the concept of circular business models was still new to most companies.

The new LOOP with Nordic partners

As a result of the pilot, new Nordic partners were invited to join the team in order to scale LOOP faster, share learnings and thereby accelerate the transition to circular economy. Together the team is working on developing LOOP Labs, where the aim is to identify and develop circular business models that can be piloted together with partners.

Company cases on circular economy

One of the first activities from the new Nordic team is to host a series of webinars in May and June 2020. The webinars are open to all, you just need to register to be able to participate.

Want to know more about LOOP Ventures for the Circular Economy?

Read about the pilot here.
Read about the project here.

The LOOP Ventures team consists of the following project partners:

Avanto Ventures
Startup Norway
Nordic Innovation


Portrait Marthe Haugland

Marthe Haugland

Senior Innovation Adviser
Marthe combines her international experience with her knowledge of business development and innovation to promote Nordic cooperation within the circular economy. She belives Nordic cooperation can drive the systemic change and give Nordic companies a competitive edge going forward.

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Hanna Törmänen

Hanna Törmänen

Innovation Adviser
Hanna has background in Nordic and international exports, public-private cooperation, project management and market analysis. Her focus at Nordic Innovation is to support Nordic businesses and ecosystems in their transition towards sustainable and circular business models.


Portrait Elís Benediktsson

Elís Benediktsson

Senior Innovation Adviser
Elís combines his scientific educational background with his broad international experience in biotech, banking and economic diplomacy. His main strengths lie within business development & analysis, project management, as well as international trade & investment advisory.

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