LOOP partners and ventures at Avanto Ventures offices in Helsinki 2019

LOOP Ventures pilot

Project 2018 - 2019 Closed

December 5 2018, Avanto Ventures, Sitra and Nordic Innovation launched LOOP Ventures at the last day of Slush. The launch was packed with circular economy startups and companies wishing to embrace the circular economy. This was just the first step for LOOP. The goal is to get the entire Nordics involved and excited about transitioning into a more sustainable region.

Three simple steps

  • Scan: Find Partners

We scan the market for potential partners both from the corporate world and amongst growth companies. We start by defining your scope and goals – your challenge. We spend six to eight weeks finding the best partners and skills for your venture.

  • Build: Venture Development

With the best people gathered at the table, it’s time to build. With minimum effort and time investment, the venture’s business potential, roadmap and setting are analysed and validated. If you’re already part of an ongoing venture, by reviewing your measurable goals we check the direction you’re heading in and, if needed, cycle back to the first phase. By this point we’ve typically been working together for around two to three months.

  • Act: Bring to Market

Now it’s time to bring your venture to market. Here we finalise CLV calculations, set price points and determine optimal market positioning to launch the business. Once the first customers arrive, the real work begins! Up next: “build – measure – learn” until impact!

LOOP is a part of the Nordic Sustainable Business Transformation program, running from 2018 - 2021.

Project Partners

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Avanto Ventures

Moona Pohjola
Project Owner

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Daniel Kaufmann
Project Partner


Portrait Marthe Haugland

Marthe Haugland

Senior Innovation Adviser
Marthe combines her international experience with her knowledge of business development and innovation to promote Nordic cooperation within the circular economy. She belives Nordic cooperation can drive the systemic change and give Nordic companies a competitive edge going forward.

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