LOOP Webinar - Extending product usage and lifecycle

09:00 - 10:00
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Text: Extending product usage and lifecycæe - Case Fiskars and Omocon. Join Webinar. LOOP logo in the bottom right corner.

The LOOP Ventures project is a part of the Nordic Sustainable Business Transformation program. LOOP Ventures will in the spring and summer of 2020 run a series of webinars on circular economy cases.

Theme: Extending product usage and lifecycle

Developing circular business models requires new types of approaches and solutions. In our first webinar we present two cases: A global consumer goods company piloting a circular business model with agile methods and a startup solution developed to match sharing economy and product life cycle requirements.

Key note case

Circular into profitable business - Case Vintage from Fiskars.
Noora Haatainen, Director, New Business and Growth

Fiskars group has strong brands like Iittala, Fiskars and Arabia. Circular economy is part of Fiskars Groups’ sustainability program and in 2018 Fiskars made a strategy work to identify new circular business models. To validate their viability Fiskars chose to pilot them in small scale first. Their first venture was Vintage service which buys and re-sells old and used Iittala and Arabia tableware. How did an over 350 year old company manage to do agile piloting? Noora Haatainen, Director, New Business and Growth, shares the journey with its wins and hick-ups along the way in building a circular venture.

Circular solution: Omocom

Omocom is a startup aiming to keep existing products in use. Their digital insurance solution makes all kinds of renting and sharing easier, no matter if you share a car, share a screwdriver, or rent a house. Omocom founder Ola Lowde shares their solution and its benefits to circular business models.


Portrait Marthe Haugland

Marthe Haugland

Senior Innovation Adviser
Marthe combines her international experience with her knowledge of business development and innovation to promote Nordic cooperation within the circular economy. She belives Nordic cooperation can drive the systemic change and give Nordic companies a competitive edge going forward.

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Hanna Törmänen

Hanna Törmänen

Innovation Adviser
Hanna has background in Nordic and international exports, public-private cooperation, project management and market analysis. Her focus at Nordic Innovation is to support Nordic businesses and ecosystems in their transition towards sustainable and circular business models.