Theme: Extending product usage and lifecycle
Developing circular business models requires new types of approaches and solutions. In our first webinar we present two cases: A global consumer goods company piloting a circular business model with agile methods and a startup solution developed to match sharing economy and product life cycle requirements.
Key note case
Circular into profitable business - Case Vintage from Fiskars.
Noora Haatainen, Director, New Business and Growth
Fiskars group has strong brands like Iittala, Fiskars and Arabia. Circular economy is part of Fiskars Groups’ sustainability program and in 2018 Fiskars made a strategy work to identify new circular business models. To validate their viability Fiskars chose to pilot them in small scale first. Their first venture was Vintage service which buys and re-sells old and used Iittala and Arabia tableware. How did an over 350 year old company manage to do agile piloting? Noora Haatainen, Director, New Business and Growth, shares the journey with its wins and hick-ups along the way in building a circular venture.
Circular solution: Omocom
Omocom is a startup aiming to keep existing products in use. Their digital insurance solution makes all kinds of renting and sharing easier, no matter if you share a car, share a screwdriver, or rent a house. Omocom founder Ola Lowde shares their solution and its benefits to circular business models.