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LOOP Ventures for the Circular Economy

Project 2020 - 2021 Active

The LOOP Ventures pilot ran from 2018-2019, and in 2020 the project group expanded and the concept was adjusted on the background of learnings from the pilot period.

The project brings together people from various backgrounds in the Nordics to identify and pilot circular business models. The aim is to support and accelerate the move from traditional linear business models into circular. LOOP helps accelerate the move to circularity by creating new business ideas and piloting them with lean methods. Piloting is a way to rapidly validate new business models on the market with real customers before investing heavily in the development.

The objective of the LOOP Ecosystem is to create a Nordic-wide concept for piloting and scaling circular economy business models. In practice it means helping companies to identify, test, pilot and scale circular business models with Nordic partners. LOOP ecosystem invites and recruits Nordic large and mid-sized companies to take part in the activities. Start-ups and scale-ups are screened and scouted continuously to find solutions to identified challenges. The core of the ecosystem is to share learnings and connect people across Nordic borders, to bring value and to speed the circular transition.

In the LOOP Ventures ecosystem the focus lays on the domains of textiles, logistics, packaging, food and construction. Life circle prolonging, recycling, product as a service, circular supply chain and sharing platforms are key areas for piloting.


Will be held in Finland, Sweden, Denmark and Norway during the spring and summer of 2020.

Circular business models can’t be built alone. LOOP Labs events gather professionals from diverse backgrounds around a specific theme in circular economy. The events lead to concrete actionable circular economy ideas. The aim of LOOP Labs is to identify circular business models development that can be piloted together. Faster development with open knowledge sharing.

Read more about LOOP Ventures on their website

Project partners

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Verona Growth

Moona Pohjola
Project owner (Finland)

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Antrob Ab

Erik Hammarström
Project partner (Sweden)

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Jan Ove Kjøndal
Project partner (Norway)

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Startup Norway

Virginia Vegas
Project partner (Norway)


Portrait Marthe Haugland

Marthe Haugland

Senior Innovation Adviser
Marthe combines her international experience with her knowledge of business development and innovation to promote Nordic cooperation within the circular economy. She belives Nordic cooperation can drive the systemic change and give Nordic companies a competitive edge going forward.

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Hanna Törmänen

Hanna Törmänen

Innovation Adviser
Hanna has background in Nordic and international exports, public-private cooperation, project management and market analysis. Her focus at Nordic Innovation is to support Nordic businesses and ecosystems in their transition towards sustainable and circular business models.