Circle bridge in Copenhagen.

This is how you start the circular transition in your company!

The launch of the Nordic Circular Economy Playbook gathered a lot of interest from the Nordics and beyond. To continue to contribute to the use of the playbook, Nordic Innovation decided to collaborate with Accenture on developing a series of inspirational learning videos, to further support companies on how they could start implementing the tools of the playbook in their own business.

“At Nordic Innovation we saw a need to compliment the playbook with ways to take it into use. We wanted to offer inspiration to Nordic manufacturing companies on how they can get started with the playbook and illustrate some recent circular business cases from companies such as Velux, Danfoss and Vattenfall - We hope this provides new ideas and positive push needed for many more businesses to start their own circular transition" says Elís Benediktsson, Senior Innovation Adviser at Nordic Innovation.

Diving into the Nordic Circular Economy Playbook

The Nordic Circular Economy Playbook targets bother smaller and larger manufacturing companies looking to transition to the circular economy. The four videos will work as a complementary introduction and inspiration when taking the playbook into use.

The videos focus on the different chapters in the playbook: opportunities, capabilities, technologies and transformation.


In part one, we look at what opportunities lie for your company in transitioning to a circular business model and how it can give you a competitive advantage. Alexander Løberg from Accenture also sits down for a talk with Norsk Gjenvinning and Velux on their circular transitions.

Capabilities and Technology Highlights

Danfoss shares why culture and organization are such important parts of the circular journey and explore the company’s own experience with working on the circular transition. Hedda Brande from Accenture dives into chapter four of the playbook and looks into how technologies have become a game changer.

Identifying and Addressing Barriers

How do you identify the barriers and overcome them? In part three, we look into barriers, green financing and what value an ecosystem mindset can have for your company.

Implementing, Piloting and Scaling your Business

In the fourth and last video of the series, we look at the initial steps for getting started with your circular transformation journey. Two key aspects are important to remember: 1. envision and plan and 2. deliver and adapt. Sitra and Valtra will also share their work with the circular economy.

Piloting for a circular future

In 2019 and 2020, Accenture, Sitra and Nordic Innovation ran a series of workshops for Nordic manufacturing companies to bring the ecosystems together to initiate circular pilots.

The workshops offered companies the possibility of identifying inefficiencies in their linear supply chains, exploring and discovering the circular economy opportunities and their revenue streams, and trained them in working together with other partners from the ecosystem in planning for pilot projects.

In the summer of 2021, Nordic Innovation will participate in the Nordic democracy festivals with the Nordic Circular Economy Playbook. Stay up to date on when and where through our event page or read more about the events under the Nordic Sustainable Business Transformation program.


Hanna Törmänen

Hanna Törmänen

Innovation Adviser
Hanna has background in Nordic and international exports, public-private cooperation, project management and market analysis. Her focus at Nordic Innovation is to support Nordic businesses and ecosystems in their transition towards sustainable and circular business models.


Portrait Marthe Haugland

Marthe Haugland

Senior Innovation Adviser
Marthe combines her international experience with her knowledge of business development and innovation to promote Nordic cooperation within the circular economy. She belives Nordic cooperation can drive the systemic change and give Nordic companies a competitive edge going forward.

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