Nordic Circular Economy Playbook

Nordic Circular Economy Playbook

Enable circular business advantage for your company.

Do you want to drive circular change for your business? This playbook and supporting tools will provide you with in-depth understanding on how to achieve circular advantage for your company and business.

The Nordic Circular Economy Playbook can be leveraged by companies that want to better meet customer expectations and deliver customer outcomes. It is for you that wants to enable outcome-oriented solutions and new levels of efficiency through technology and digitalization. It will help you improve resource utilization and mitigate risk from regulatory, investor and societal pressures.

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Why sustainability and circularity?

Our overuse of natural resources drives increased regulatory pressure, investments are shifting towards responsible businesses and new consumption patterns are needed. Sustainability and circularity are the two key factors for our society in the transition towards carbon neutrality, minimizing the negative impact on the environment. Locally, regionally and globally.

Starting with the Nordics, the main goal is a green, competitive and inclusive region – and the time is now.


While reading the playbook, use the business model canvas tool to start developing your circular business opportunities.

The playbook is tailored for companies in the Nordic manufacturing industry, giving examples for the following five sub-sectors:

1. Machinery and equipment

2. Maritime

3. Energy

4. Transportation

5. Construction

Want to learn more about the playbook? Watch our four-part series introducing you to the business tools and possibilities for your company.

Introducing the chapters:

Chapter 1: Why is the circular economy relevant?

Rationale for Nordic manufacturing companies to engage in the circular economy.

Get an understanding of why the circular economy offers an advantage compared to the linear value chain in terms of addressing inefficiencies and untapped value potential. You will learn why now is a good time to shift from linear to circular business.

Jump to Chapter 1.

Chapter 2: What opportunities exist?

Current state analysis and circular opportunities for manufacturing industry.

Assess your company’s current state through evaluation of inefficiencies in your value chain. You will get an understanding of how you can identify circular business models that can help your company address inefficiencies and achieve a competitive advantage.

Jump to Chapter 2.

Chapter 3: Which capabilities are required?

Introduction to organizational requirements for circular business models.

Get an understanding of which capabilities are needed to operate your selected circular business model(s). Assess capability and identify actions to bridge them and identify potential partners for whom to outsource non-strategic and underdeveloped capabilities.

Jump to Chapter 3.

Chapter 4: Which technologies can support?

Overview of enabling technologies.

Explore technologies that can enable your selected circular business model(s) and assess your technology readiness. Identify actions to develop necessary applications and tools.

You’ll also learn how you can identify potential technology partners and suppliers.

Jump to Chapter 4.

Chapter 5: How to design the transformation journey?

Guidance on steps to take advantage of the circular economy and overcome barriers.

Understand the key steps, common barriers and success factors on the circular transformation journey. Identify actions to be implemented in terms of culture, ecosystem partners and financing to avoid typical pitfalls. Learn how to design a transformation roadmap.

Jump to Chapter 5.

Chapter 6: Industry deep-dives

Current state analysis and circular opportunities for machinery & equipment, maritime, energy, transportation and construction.

Gain in-depth knowledge of the current state and circular economy examples of your industry. Compare your starting point to others in your industry and identify most relevant circular business models for your company.

Jump to Chapter 6.

The Nordic prime ministers have a vision of the Nordics being the most integrated and sustainable region by 2030. One of the action areas is the adoption of circular business models by Nordic companies. The playbook provides companies with the tools to do just that. I hope it will be widely used by companies in the Nordics to enhance their competitiveness and value creation by going from a linear value chain to a circular ecosystem.

Marthe Haugland, Senior Innovation Advisor, Nordic Innovation

Take a step ahead today.

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