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Innovation for circular solutions – experiences from LOOP Lab

Many non-circular businesses are struggling a bit on how to go forward, how to get started.
In this episode we meet Moona Pohjola from Verona Growth and Maria Klint from Antrop. They are  both part of the Nordic ecosystem LOOP. They talk about how Loop Ventures helps businesses to identify and activate circular business opportunities.
LOOP Labs contribute to moving circular economy from strategy to business by facilitating collaborations and identifying concrete actions and ideas that meet the needs of the user.

How is all this implemented in real life? Jenni Tuomisto from Schibsted Finland talks about how Finland’s biggest consumer marketplace Tori has worked with the LOOP circular innovation process and how it turned out for them. As usual the podcast is hosted by Nils Johan Halvorsen.

Listen to the episode below or find it in your favourite podcast app – and do not forget to subscribe!

Learn more about how Nordic Innovation works with Circular Business Models


Hege Louise Guttormsen - Higher Executive Officer

Hege Louise Guttormsen

Higher Executive Officer
Hege began working at Nordic Innovation in January 2022 after finishing her internship there. Her focus areas include circular business models; mobility and connectivity; as well as Nordic Innovation’s Nordic Task Force for Diversity. She holds a master’s degree in international relations and has previously interned at the Norwegian Consulate General in Mumbai and Lightup Norway.


Marthe Haugland Senior Innovation Adviser

Marthe Haugland

Senior Innovation Adviser
Marthe combines her international experience with her knowledge of business development and innovation to promote Nordic cooperation within the circular economy. She belives Nordic cooperation can drive the systemic change and give Nordic companies a competitive edge going forward.

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