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Is circular economy the key when it’s not enough to just cut emissions and recycle?

Are the Nordic countries cooperating good enough or are we wasting taxpayers’ money and time?
What is Nordic Circular Hotspot and what do they do to make a difference?

Circular business models represent fundamentally different ways of producing and consuming goods and services. Learn more about what is going on in the Nordics and how a Norwagian businesse adapt to the opportunities and challenges of circular business models.

And we should really kill the market as we know it. Because it's a bad market. And we should just make it into a totally new market where we still can lead very fantastic, thriving lives without consuming the planet to death.
And we can still make money. And that's the beauty of circular economy.

Elin Bergman, Cradlenet

In this episode, Elin Bergman from Cradlenet and Einar K. Holthe from Natural State, both part of Nordic Circular Hotspot, discuss why and how the Nordics are cooperating to accelerate the circular transition.
We also meet Jens Brustad who explains how Looping, a company that develops reusable transport packaging, creates value through circular business models. Hostedby Nils Johan Halvorsen

Learn more about how Nordic Innovation works with Circular Business Models

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Marthe Haugland Senior Innovation Adviser

Marthe Haugland

Senior Innovation Adviser
Marthe combines her international experience with her knowledge of business development and innovation to promote Nordic cooperation within the circular economy. She belives Nordic cooperation can drive the systemic change and give Nordic companies a competitive edge going forward.

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Hege Louise Guttormsen - Higher Executive Officer

Hege Louise Guttormsen

Higher Executive Officer
Hege began working at Nordic Innovation in January 2022 after finishing her internship there. Her focus areas include circular business models; mobility and connectivity; as well as Nordic Innovation’s Nordic Task Force for Diversity. She holds a master’s degree in international relations and has previously interned at the Norwegian Consulate General in Mumbai and Lightup Norway.