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Can the Nordic Circular Economy Playbook help businesses get a more circular business model?

For the past four years, Nordic Innovation has been running a program called Nordic Sustainable Business Transformation. The project goal is to lift circular economy and help make business from circular and sustainable strategies.

Hedda Brande from Accenture, Marthe Haugland from Nordic Innovation and Jyri Arponen from The Finnish Innovation Fund Sitra explain how the Nordic Circular Economy Playbook works and how you can get it. Can it help your business take its current linear model and turn it into a more circular business model?
Episode is hosted by Nils Johan Halvorsen.

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We invite you to join the Circular Business Model Training Sessions

Nordic Innovation and Accenture are organizing a series of digital training sessions on circular business models in May and June 2022.

Circular business models can be leveraged for competitive advantage while simultaneously being a tool in the green transition. This will bring the Nordic companies in line with the goals of the Paris Agreement and the UN Sustainable Development Goals.

Who is it for?
The training is particularly relevant for business advisors and those organizations and networks whose members are manufacturing companies of all sizes. Such as:

  • construction
  • maritime
  • transport
  • energy
  • machinery and equipment.

Also relevant for companies in manufacturing value chains, such as:

  • technology and raw material suppliers
  • financing
  • logistics

Read more about the digital training sessions and sign up


Hanna Törmänen

Hanna Törmänen

Innovation Adviser
Hanna has background in Nordic and international exports, public-private cooperation, project management and market analysis. Her focus at Nordic Innovation is to support Nordic businesses and ecosystems in their transition towards sustainable and circular business models.


Portrait Marthe Haugland

Marthe Haugland

Senior Innovation Adviser
Marthe combines her international experience with her knowledge of business development and innovation to promote Nordic cooperation within the circular economy. She belives Nordic cooperation can drive the systemic change and give Nordic companies a competitive edge going forward.

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Portrait of Hege Louise Guttormsen

Hege Louise Guttormsen

Higher Executive Officer
Hege began working at Nordic Innovation in January 2022 after finishing her internship there. Her focus areas include circular business models; mobility and connectivity; as well as Nordic Innovation’s Nordic Task Force for Diversity. She holds a master’s degree in international relations and has previously interned at the Norwegian Consulate General in Mumbai and Lightup Norway.