The overall aim of the report is to create understanding about the legal framework for mobile positioning data as a basis for the development of tourism statistics. The report is a collaboration with the Swedish Agency for Economic and Regional Growth.
The aim of this feasibility study is twofold; to investigate the prerequisites for a Nordic development project on mobile positioning data for tourism statistics, and to present a proposal for such a project. The project proposal is based on two levels where each level builds a fundament necessary for the other level. Information and learnings flow between the levels creating an iterative process and a learning eco-system.
The proposal is organised in the following two sub-projects:
Establish a Nordic network for knowledge sharing and cooperation related to tourism statistics based on mobile positioning data. A network for Nordic cooperation on mobile positioning data for tourism statistics provides the foundation for setting up and running a use-case project solving the key questions. The network also enables a more efficient and structured platform for knowledge sharing and learning across the Nordics.
Challenge and clarify the legal framework, and establish efficient and sustainable business models, by running a use-case. In this project the learnings and advancement with regards to the legal framework and business model are central. A use case is essential to reach these aims. As part of the project statistics will be produced but this is considered a bonus rather than an aim in itself. The feasibility study has identified mapping of intra-Nordic travels as most relevant. This would preferably be specified further, for example by focusing on long-haul tourists or/and Nordic inhabitants.