The #NordicMade team in New York, Times Square.


The program Nordic Partnership for Entrepreneurship and Financing ran from 2014 to 2017 with the #NordicMade hashtag launched in 2015 by the Nordic startup community.

One hashtag to unite them all

Such an action has just been taken by the Nordic startup community themselves. While a hashtag on social media does not do much on its own, a united Nordic startup community started to fill #NordicMade with great content. A quick Twitter search shows that the community already has adopted it, making it easier to find those hidden Nordic gems for both the media and for investors alike.

It all started when Nordic Innovation invited some of the most active Nordic startup journalists to sit down together.

"Although we cover different stories, from different angles and in different languages, our goals are the same – to help promote the scene, connect the communities, create companies", explains Dmitri Sarle from Arctic Startup, who were present at the initial meeting which resulted in the #NordicMade hashtag.

The Nordic startup network #NordicMade meetup at TechBBQ in Copenhagen, 2015.

Value from the community

Having taken the initial initiative, Nordic Innovation is happy to see the benefits in in collecting all the startups success stories under the same umbrella.

"Our philosophy is to engage in initiatives where the community is directly involved and creates the value – the #NordicMade hashtag is exactly such an initiative. We have helped facilitate the process that led to the hashtag, but the value solely comes from the community filling the hashtag with stories, meaning, and value", said former communication adviser from Nordic Innovation, Frederik Waitz.

Nordic Innovation helped facilitate different initiatives, like the #NordicMade showcase in New York, to give even more value to the #Nordicmade hashtag. Nordic Innovation believes that we together as a region can raise more attention to the extremely talented Nordic startup scene and thus create even more great Nordic startup success.

The hashtag was officially launched during the a two-day showcase trip to New York in 2015, where the eleven most influential Nordic startup organisations and Nordic Innovation brought along ten promising startups to attend workshops, close the Nasdaq Stock Market and network with media and investors.

To learn more about #NordicMade, visit


Portrait Mikael von Dorrien

Mikael von Dorrien

Senior Innovation Adviser
Mikael has long experience working within the field of hightech startups. With a background from Swedish Almi Invest, he has in depth knowledge of the startup investor market. Since 2014 Mikael has worked at Nordic Innovation with entrepreneurship, Nordic Innovation Houses and now the Nordic Smart Mobility and Connectivity program.

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