We Are Looking For A Supplier To Strengthen The Nordic Tourism Industry

X-Nordic Travel Contest is a new initiative which seeks to strengthen sustainability and competitiveness of the Nordic tourism industry. Through this Invitation to Tender, Nordic Innovation is looking for a partner who can prepare the project and run its day to day activities. "It is the industry itself – the tourism companies and other key actors – who define the biggest cooperation opportunities and the focus of the project", says Hanna Törmänen, Adviser, Nordic Innovation.

Read more and apply now

The main goal of the project is to identify the biggest opportunities for strengthening sustainability and competitiveness of the Nordic tourism industry as well as to create and test solutions addressing the selected opportunities. Last but not least, the partner will work on promoting and sharing information of the created solutions. "It will be an extensive Nordic co-operation project that focuses on developing, testing and promoting new innovative solutions and business models to strengthen the sustainability and competitiveness of the Nordic tourism industry", says Thordur Reynisson, Senior Adviser, Nordic Innovation.

BudgetNOK 4.500.000 excl. VAT
Deadline01.09.2022 at 12.00 CET


Since 2018 Nordic Innovation has been running the special initiative Tourism in the Nordicsthat aims to facilitate Nordic cooperation on innovation in the tourism industry, and contribute to a more environmentally, socially and economically sustainable region. The focus is on development of new sustainable business models and innovative digital solutions. 

In 2019, the Nordic Ministers for Cooperation (MR-SAM) launched a process for Vision 2030. A key issue in the reform process was Nordic collaboration on tourism, with the objective of increasing competitiveness, innovation and sustainability within the sector. The Ministers proposed that tourism should be prioritized within the framework of Nordic collaboration. This was followed up with a Nordic Tourism Policy Analysis Report to the Nordic Council of Ministers in 2019.  

Read more about the Tourism in the Nordics program


Hanna Törmänen

Hanna Törmänen

Innovation Adviser
Hanna has background in Nordic and international exports, public-private cooperation, project management and market analysis. Her focus at Nordic Innovation is to support Nordic businesses and ecosystems in their transition towards sustainable and circular business models.