Tourism in the Nordics

Removing Barriers in Tourism for Neurodivergent People through Technology

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Did you know that 20-25% of the world’s population is considered neurodivergent? And did you also know that according to a survey by EventWell® 85% of neurodivergent event attendees will opt out of attending an event for fear of becoming triggered, overwhelmed, or unwell?

As the project is entering the problem accelerators phase, the X Nordic Travel Contest is exploring neuro inclusivity as part of making Nordic tourism futures more sustainable and competitive. The project aims to build a more just and equal experience for all travellers, regardless of their brain function.

If you are curious about neuro inclusivity in the travel industry, join us at TechBBQ on September 12, 12:30 – 14:00 , where we will be exploring questions like:

  • What does the first autism-certified destination in the world look like? With Alison Brooks from Visit Mesa
  • What Nordic startups are already working to make the everyday easier and more comfortable for neurodivergent people – and how could this adapt to the tourism, travel and hospitality industry? With Nordic startups Helene Lassen Nørlem – Tiimo, Camilla Bøgh Erlang – MentalAssistant, Daniel Viholm – Nuance.
  • How can different brain types enhance the success of a startup in tourism? With Carina Lomberg, DTU Entrepreneurship

Contacts

Emil Gejrot Innovation Adviser

Emil Gejrot

Senior Innovation Adviser
Emil has extensive experience of innovation projects and policy analysis in the Nordic region and beyond. Before joining Nordic Innovation, he worked for a research consultancy where he focused on digital transformation, inclusion, and sustainability. He holds an MA in Transcultural Studies and has lived and worked in Sweden, Norway, the UK, and Germany.

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