Nordic AMPlify 2021 Launch Webinar: Accelerated U.S. Market Entry

14:00 - 18:00
Register before 21 May 12:00 CEST
Image of a city with the text "Nordic AMPlify 2021 Launch Event" underneath.

Accelerate your U.S. market entry with this unique and competitive opportunity to partner with leading U.S. healthcare stakeholders!

Nordic AMPlify's 2021 Program offers Swedish, Icelandic, Finnish, Norwegian, and Danish digital health and medtech companies the opportunity to significantly shorten their time to market by partnering with 5 U.S. health systems with over 100 hospitals and 5 leading early stage VCs.

Sponsored by Nordic Innovation and managed by Business Sweden, Business Iceland, Business Finland, Innovation Norway, and Innovation Centre Denmark, this cross-Nordic collaboration presents companies with a unique opportunity to significantly shorten time to market through real-time evaluation, mentoring, piloting, and co-development potential.

We invite you to join us for this free, virtual launch workshop. During this webinar workshop, U.S. investors and healthcare leaders will present an insider’s perspective on current opportunities in U.S. healthcare and cover essential topics on market entry.

This workshop will prepare and qualify you to apply for the program, including the U.S. Discovery Tour, a week-long tour to receive real-time feedback from clinicians and Innovation Officers from Wake Forest Memorial Health System, Atrium Health, Novant Health, and Cone Health in Winston-Salem, North Carolina along with partners from FCA Venture Partners, RQR Partners, and other VCs.

Registration deadline: May 21st at 12:00 PM EST.

Do not miss this unique opportunity to grow your company and shave twi years off your U.S. market entry!

Please note that this event is only open to Nordic digital health and medtech companies, and not consultants.

Webinar topics will include:

Introduction to Nordic AMPlify and Winston-Salem, North Carolina

Demystifying U.S. Healthcare

Fireside Chat: Looking into the crystal ball of U.S. healthcare featuring:

  • Bruce Fried, Partner, Dentons
  • Lee Shapiro, Founder, 7 Wire Ventures, former CFO at Livongo
  • Angela Yochem, EVP Chief Transformation & Digital Officer, Novant Health
  • Terry Akin, CEO, Cone Health

VC Panel: What VCs want to see and hear featuring:

  • Dr. Jonathan Gertler, Managing Director, Bioventure Medtech Fund, Founder Back Bay Life Science Advisors
  • Robert Garber, Partner 7 Wire Ventures
  • Julie Murchinson, Partner Transformation Capital
  • James Sargent, Managing Partner, RQR Partners
  • Dr. Shante Williams, CEO, Black Pearl Global Investments
  • David Heenan, Principal Cone Health Ventures

Nordic AMPlify 2021 program and application process


For questions, please contact your local country representative:


Claudia at


Val at


Lori at


Hlynur at


Alexandre at


Nordic AMPlify 2021 is a program to accelerate the U.S. market entrance and growth for the most promising Nordic digital health and medtech companies.

The program is co-funded by Nordic Innovation through our new Life Science and Health Tech program, and run by the five national trade promotion agencies from the Nordic countries together with the City of Winston-Salem in North Carolina, FCA Venture Partners, Flywheel Co-Working, and Winston Starts.

Read more about the Nordic AMPlify 2021 program


Rasmus Malmborg - Senior Innovation Adviser

Rasmus Malmborg

Senior Innovation Adviser
Rasmus has extensive international experience in complex project management, predominantly within health care system development. Prior to joining Nordic Innovation, Rasmus has been with LHL International for nine years and worked the last four years as CEO.

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