Based on a review of more than 40 national policy papers and reports and 26 interviews
with experts and stakeholders in the field, this research paper finds a rich potential for
cross-Nordic collaboration and relation-building within travel and tourism innovation.
Not only is travel and tourism an industry on the move with considerable technological
change and substantial expectations when it comes to future growth. It is also a sector
characterised by significant negative impacts on the climate, the environment and the
local communities where it takes place. Nevertheless, the paper finds that today’s travel
tech community in the Nordics is rather fragmented, with weak relationships between
the national clusters and programmes. In addition, the travel tech communities do not
enjoy the same visibility and capitalisation as other tech communities in areas such as
fintech, GreenTech or MedTech.
