The publication is available in Norwegian only.
The project has led to increased turnover in all the involved stores. The highest change came in the store that was willing to adapt to the complete new concept for the fish counter. The retail chains have been involved in the development process from day one. We have been working according to the principles of open innovation – and it has opened many eyes for new ways to cooperate.
We have presented and tested a new concept for the future fish counter based on inputs from the understanding phase and the open innovation process. The counter, the communication and the products are all developed to meet revealed consumer preferences and trends as well as the business models of the retailers and suppliers.