UK Export Initiative For Nordic Health And Med-Tech Solutions

Project 2022 - 2023 Active

Through this project, we seek to support Nordic Small and Medium sized companies in their efforts to export health and care solutions to the UK market. Through collaboration with NHS (National Health Services in the UK) and the Academic Health Science Networks, the project aim to provide Nordic companies with insight on the UK health care market.

The Nordics are known for being ahead in digitalization of both private and public services, and as companies are following international standards for developing secure solutions that are regulatory compliant, the Nordics are in a unique position for exports with a broad portfolio of market ready evidence-based solutions. In this regard, Nordic SMEs would benefit from a joint Nordic national team to help them enter the international health-tech scene.

The UK is an attractive market for Nordic companies. The NHS is the biggest public health system in the world, treating about 1 million patients a day, and represents major market opportunities with attractive patient databases for clinical trials and investigations.

However, it can be challenging for Nordic companies to grasp the decision making processes in health and social care in the UK. Procurement is often complex and involve different organizations responsible for different aspects of policy setting and delivery.

This project presents a unique opportunity to overcome some of these barriers for Nordic companies.

Project partners

The Nordic project partners will work together with Yorkshire & Humber AHSN to select the Nordic SME's which should be a part of the project as well as to develop and execute the market entry activities.


The project is a part of the Life Science and Health Tech program which is one of the eight initiatives launched by the five Nordic ministers of trade and industry. The initiatives represent a determined advance towards a stronger and more sustainable Nordic region and support the vision for the Nordic region to be the most sustainable and integrated region in the world by 2030. The aim is to strengthen the Nordic companies' opportunities in the field of life science and health technology to create societal benefit and new products and solutions for the citizens.

Read more about the Life Science and Health Tech program


Portrait Rasmus Malmborg

Rasmus Malmborg

Senior Innovation Adviser
Rasmus has extensive international experience in complex project management, predominantly within health care system development. Prior to joining Nordic Innovation, Rasmus has been with LHL International for nine years and worked the last four years as CEO.

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