Mobility-as-a-Service (MaaS) unlocks the ability for an individual to plan and pay for travel on almost every mode of transportation using a single mobile application. Currently, MaaS operations often remain fixed to a single public transport provider and local transportation networks.
The Nordic Open Mobility and Digitalization (NOMAD) aims to integrate mobility services based on data from public and private on-demand transport providers across the Nordics. This way, public transport modes like buses, trams, and trains will be available for the traveler, along with private transport modes like taxis, rental cars, ferries, and planes. The idea is to create a basis for seamless, integrated journeys by allowing travelers to use their favorite traveling app to book and pay for cross-border and cross-mode trips in the Nordics.
Building on the National Access Points (NAP) and other EU directives, NOMAD will help clarify under which circumstances, if any, MaaS will work as intended by creating value for society, industry, and users at the same time. That is, under which policies, regulations, cultures, population sizes, and degree of public transport MaaS will work. If sufficiently viable business models for MaaS can be derived from these prerequisites and circumstances – the service will be roamable – or NOMAD compliant.
Today there are thousands of travel service operators across the Nordics – each with its own app. NOMAD does not aim to compete with these or build an inter-Nordic roamable MaaS but rather develop the concepts, principles, and standards needed to create romable MaaS.
Thus the very purpose of NOMAD is to make the Nordic region more connected, integrated and sustainable.
Trond Hovland, ITS Norway
In May 2019 Nordic Innovation announced a call for proposals under the Nordic Smart and Mobility and Connectivity program. The call was meant to foster the establishment of Nordic innovation projects, new Nordic partnerships, value chains and/or business models that help to speed up the transition to a sustainable future, where Nordic citizens benefit from innovative mobility and connectivity solutions.
Nordic Innovation received 12 applications in response to the call, four of which were awarded support. The projects represent geographical variation, as well as a range of partners and project activities, in addition to the various transport modes.