Mobility-as-a-Service (MaaS) unlocks the ability for an individual to plan and pay for travel on almost every mode of transportation using a single mobile application. In its current state MaaS operations remain anchored to a single metropolitan region and their respective transportation networks.
The Nordic Open Mobility and Digitalization (NOMAD) project aims to enable seamless mobility using several modes of transportation across the Nordics. The project will introduce a market enabler framework of technology and business practices for Mobility as a Service (MaaS) and other smart mobility services. Viability of the open framework will be demonstrated through practical MaaS roaming pilots involving several MaaS operators in the Nordics.
The project was strated in 2019 with the name Nordic Mobility Innovation Platform (NMIP). It draws its inspiration from the success of Nordic Mobile Telephone that demonstrated the ability of collaboration between the Nordic nations to transform a technology encumbered by a fragmented market to its current nimble and ubiquitous state. The project aims to achieve the same for MaaS, resulting in significant positive economic, environmental and social impacts in the Nordic states.
Trond Hovland, ITS Norway
In May 2019 Nordic Innovation announced a call for proposals under the Nordic Smart and Mobility and Connectivity program. The call was meant to foster the establishment of Nordic innovation projects, new Nordic partnerships, value chains and/or business models that help to speed up the transition to a sustainable future, where Nordic citizens benefit from innovative mobility and connectivity solutions.
Nordic Innovation received 12 applications in response to the call, four of which were awarded support. The projects represent geographical variation, as well as a range of partners and project activities, in addition to the various transport modes.