Front page: Nordic Helath 2030. Picturing are child jumping down in the water.

Nordic Health 2030 Movement

Project 2019 Closed

There is a need for a fundamental shift from sick care to preventive health to ensure the longevity of our healthcare systems and improved quality of life. The Nordic Health 2030 Movement can drive this transition.

The Nordic Health 2030 Movement was inspired by a workshop series in February 2019 where more than 30 leading decision makers across the met to explore future scenarios and how to best shape the future of health in the Nordics.

This scenario process, facilitated by the Copenhagen Institute for Futures Studies, was initiated by Nordic Innovation as part of our Health, Demography and Quality of Life program.

During this process, all participants acknowledged the need for and the value in turning towards preventive health and agreed to develop a collaborative network for achieving this goal. But the Nordic Health 2030 Movement is not exclusive to specific organisations, actors in the healthcare sector, or decision makers. This is because the key to preventive health is you.

What everyone shares in the Nordic Health 2030 Movement is a commitment to achieving better health on both an individual and a societal level. Everyone does what they can to contribute, from engaging in more preventive health activities in everyday life, to working to develop and implement better healthcare policies.

The Movement rests on three sets of principles that have the aim of making personalised and preventive care a reality for all:

  • The New Social Contract (the Resilience Workstream): Everyone should contribute; nobody should be left behind. That is the balance of the responsibility that we should all bear together.
  • The New Data Models (the Data Workstream): All individuals and professionals should be able to experience meaningful input and output of health-related data in real-time.
  • The New Business Models: All organisations providing health care should be incentivised and rewarded for preventive efforts provided to individuals.

Project partner

partner image
Copenhagen Institute for Future Studies

Project leader


Rasmus Malmborg - Senior Innovation Adviser

Rasmus Malmborg

Senior Innovation Adviser
Rasmus has extensive international experience in complex project management, predominantly within health care system development. Prior to joining Nordic Innovation, Rasmus has been with LHL International for nine years and worked the last four years as CEO.

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