ældre og digitalisering

Nordic AMPlify USA 2022-2023

Project 2022 - 2023 Closed

Through this project, we build on the success laid in the AMPlify 2021 project.

The ultimate goal of Nordic AMPlify is to significantly shorten time to market, help kickstart a successful US growth journey, and initiate co-development, partnerships, and/or other business opportunities in the US market for participating companies.

The project will include the creation of a joint export platform preparing Nordic health technology businesses for business opportunities in the ecosystems as well as health care provider partnerships and networks.

The Nordic AMPlify project aims to accelerate the US market entrance and growth for the most promising Nordic Digital Health and MedTech companies by offering:

  • Hands-on support from US healthcare systems
  • Funding opportunities by providing direct access to a large network of prominent US venture capital and investment firms
  • US network development
  • Defined learning modules optimized to increase the chances of success
  • Partnering and collaboration with other Nordic companies also entering the US market

Building on previous success

Nordic AMPlify was first introduced in 2020 as a strategic Nordic-US collaboration empowered by Nordic Innovation, Business Sweden, Business Finland, and Business Iceland in partnership with Greater Winston-Salem Inc., FCA Venture Partners, Flywheel Co-Working, chmg Capital and Winston Starts. In 2021, Innovation Norway and Innovation Centre Denmark joined the partnership.

Nordic AMPlify USA 2022-2023 is the third project to be launched and a continuation of the previous projects from 2020 and 2021.

Project vision

The overall vision for the project is to make a unique ecosystem accessible that will have positive impact for each company and cohort in the following areas:

  • Market acceleration
  • Strategic growth
  • Clinical access
  • Co-development and investment
  • Sales opportunities
  • Coaching and knowledge development

Target group

The primary target group for the project is Nordic Digital Health and MedTech companies working with sustainable solutions for future healthcare services such as eHealth, mHealth, Telehealth and Telemedicine and eSocial care.

The target is to include 18 Nordic companies in the project.

Project plan

1Launch Webinar with US experts
2Program application - identification of companies
3Dedicated mentors - companies receive their own mentor
4Targeted workshops - with lectures preparing companies for the discovery tour
5Tailored homeworks - companies will work on their US strategy
6Nordic coaches and buddies - support from the Nordic Trade Councils
7Individual feedback meetings - companies receive feedback on their strategy from external experts
8Discovery tour and immersion program - full week in-person in Winston-Salem, NC - including health system site visits, lectures and networking events

Project partners


The Nordic AMPlify 2022-2023 project is co-funded by Nordic Innovation as part of our Life Science and Health Tech program running from 2021-2024.

The program’s main focus is on helping to make the Nordics a leading region within life science and health technology and support the Nordic prime ministers’ vision for the Nordic region to become the most sustainable and integrated region by 2030.

Read more about the Life Science and Health Tech program


Rasmus Malmborg - Senior Innovation Adviser

Rasmus Malmborg

Senior Innovation Adviser
Rasmus has extensive international experience in complex project management, predominantly within health care system development. Prior to joining Nordic Innovation, Rasmus has been with LHL International for nine years and worked the last four years as CEO.

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