WCEFonline side event: Leveraging the full power of ecosystems – transitioning to a circular Nordic region

13:00 - 14:15
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Circularity as a tool to increase value creation in ecosystems, and how it reshapes value chains.

In the process of transformation towards circular economy, new circular and digital business models are a way to create value to customers and partners. In addition, not only a tool to leverage scarce resources to the fullest, but also to leverage the whole power and potential of the ecosystem and value chains around your business.

The circular transition cannot be performed alone – and when performing it together across strong ecosystems, your company and customers benefit economically. The value chain approach also helps building resilience in the time of the Covid-19 recovery.

Leveraging the full power of ecosystems – transitioning to a circular Nordic region is a virtual event looking at and discussing how this circular transition across value chains is happening – and can further be accelerated in the Nordics. What are the key factors and considerations in this process?


Moona Pohjola
CEO, Avanto Ventures
LOOP Ventures for the Circular Economy


The circular transition with an ecosystem approach 

Why is it important to collaborate when transitioning to a circular economy?  

What is the ecosystem approach? 

Tips on how to collaborate within your ecosystem 
Jennie Perzon, Director, Sustainability Strategy, Accenture
Nordic company perspectives 
What have been the key drivers for Nordic companies and their ecosystem partners to engage into circularity together?

How have they orchestrated a value chain and business ecosystem towards circularity, or found their place in the ecosystem? 

Has circularity changed the way Nordic companies conduct operations across value chains? 

Has sharing data been part of the circular business model – and are there any lessons learned related to that? 
Jean-Marc Moulin, Sustainability Director – Extruded Solutions 
Danfoss Drives 
Marko Hyrkäs, Head of Technical Product Management

Dagný Jónsdóttir, Business Development Manager 
Norsk Gjenvinning Thomas Mørch, Executive Director of Innovation and Sustainability 
Data as a core in circular business models and value creation

The use of data and IT and especially sharing the data is enabling how to add value not only with better resource efficiency but also by creating revenue streams for companies with new business models.

Many Circular Economy solutions are supported or even enabled by data and digital platforms. They ensure the availability, reliability, and transparency of the solutions to the relevant actors and stakeholders. It is essential, therefore, to understand the importance of data when a company is interested in implementing CE strategies and solutions.
Jyri Arponen, Senior Lead, Sitra  
Take-aways & conclusions

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Hanna Törmänen Innovation Adviser

Hanna Törmänen

Senior Innovation Adviser
Hanna has background in Nordic and international exports, public-private cooperation, project management and market analysis. Her focus at Nordic Innovation is to support Nordic businesses and ecosystems in their transition towards sustainable and circular business models.