Man running on the horizon.

Shifting Focus from Treatment to Prevention

Only 0.3% of GDP in the Nordic countries goes to preventive health, compared with 10% of GDP for treatments. Can our welfare model handle this in the long term?

Across the Nordic region, the demography is getting older, and more people are getting older than before, they are living at home longer - and more people need welfare services at home for a longer period of time than before. The environment in the cities has to be considered as an essential part of people’s life quality. Several lifestyle diseases are spreading throughout the Nordic region

In the latest installment of the Nordic Innovation Forecast podcast, we discuss how can we prevent the need for even more health treatment in the future. What type of innovations can ease the pressure on the welfare society and the health services in the Nordic countries? What technological possibilities exist?

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Meet the guests

Teppo Rantanen, Executive Director - Growth, Innovation and Competitiveness in City of Tampere, shares his experience with two pilot projects for health solutions for overweight kids.

Line Gerstrand, Smart City Coordinator at City of Aarhus, talks about their health solutions for elderly people.

Rasmus Malmborg, Senior Innovation Adviser at Nordic Innovation, talks about the need to focus on how we can turn the economy around and focus more on preventive health.

Learn more about how Nordic Innovation works to facilitate health innovation in the Nordics at


Portrait Rasmus Malmborg

Rasmus Malmborg

Senior Innovation Adviser
Rasmus has extensive international experience in complex project management, predominantly within health care system development. Prior to joining Nordic Innovation, Rasmus has been with LHL International for nine years and worked the last four years as CEO.

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