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Workshop: Innovation in Nordic Tourism

  • Publisert 29.03.2011
This workshop presents the results of the seven projects financed under the Nordic Innovation Centre’s programme Innovation in Nordic Tourism – New Products and Services.
Aktivitet

Time

Fra 12.04.2011
Til 12.04.2011

Sted

Holmenkollen restaurant

Type

Workshop

Frist

09.04.2011
Registration by e-mail to Petra Nilsson

DATE 12.APRIL 2011
VENUE HOLMENKOLLEN RESTAURANT
www.holmenkollenrestaurant.no // (+47) 22 13 92 00

Download the program

 

 

In order to compete on the global arena the Nordic tourism industry must explore new, innovative concepts to meet the individual needs of the modern traveller. Especially in the service sectors of the tourism industry, there is an untapped potential and more innovation is needed.

 

This workshop presents the results of the seven projects financed under the Nordic Innovation Centre’s programme Innovation in Nordic Tourism
– New Products and Services. These projects provide valuable insights and recommendations on how the Nordic tourism industry can develop into competitive, sustainable and innovative businesses and thereby increase their market shares globally.

 

PROGRAMME


9.30 Morning coffee

 

10.00 Opening of workshop

Ivar H. Kristensen, Managing director, Nordic Innovation Centre

 

10.10 Introduction to workshop

Jørn Bang Andersen & Petra Nilsson, Nordic innovation Centre

 

10.30 Denmark-Russia: Strategic marketing and innovation from a national perspective

Claus Westh, Director of development, Tourism Intelligence Institute

 

11.00 Nordic project presentations, 7 x 10 minutes

- What are the main recommendations of the project and how can the results contribute to the development of Nordic tourism industry?

 

12.30 Lunch at Holmenkollen restaurant

 

13.30 Panel discussion with project leaders

Major challenges for innovation in Nordic tourism. The panellists will talk about capacities of innovation in the tourism sector and how services can adopt to (global) market needs.

 

14.15 Coffee

 

14.30 Nordic World Ski Championships 2011 in Oslo

– Branding of The World Winter Capital

Adelheid Sæther, Director of administration and hospitality Oslo 2011 AS and Frode Valland, Project manager, VisitOslo

 

15.00 Open discussion

What future for Nordic tourism?

 

15.30 End of workshop

 

REGISTRATION

 Registration to the workshop is made by e-mail to:

 

p.nilsson@nordicinnovation.org no later than 9 April.

 

Lunch and coffee during the workshop is free.

 


A registration fee of 400 NOK will subsequently be charged to those who register but not attend.