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A permanent Nordic representation in Masdar City

  • Publisert 30.09.2013
This study looks into the possibilities of establishing a common Nordic office in the zero-emission city Masdar City, Abu Dhabi.

 

With a view to set out opportunities, stakeholder interest and general information about
the new zero-emission city in Abu Dhabi, Masdar City, the Nordic Committee of Senior
Officials for Business has commissioned Nordic Innovation to conduct a feasibility
study on establishing a permanent Nordic representation in Masdar city. The project
falls under the lighthouse project Strategic global marketing of Nordic cleantech clusters
and competencies, initiated by the Nordic Ministers of Business Affairs cooperation
program.
Masdar city is a new development in Abu Dhabi and one out of four vehicles established
by the emirate’s sovereign wealth fund, with a view to green and diversify the emirate’s
economy. The projection for Masdar City seems very ambitious; however, the project has
been delayed due to the economic crisis in 2008 and Masdar City has until recently been
limited to the area around Masdar Institute’s campus. With more new office buildings,
opening in 2013 and 2014, Masdar City could potentially develop into the global hot spot
for green tech industries and institutions as planned. For Nordic companies, Masdar
City holds different opportunities. First and foremost as an export platform, but physical
presence could also be important for companies seeking growth capital or investments
in larger infrastructure projects. The location also opens up for R&D cooperation as well
as global networking.

With a view to set out opportunities, stakeholder interest and general information aboutthe new zero-emission city in Abu Dhabi, Masdar City, the Nordic Committee of SeniorOfficials for Business has commissioned Nordic Innovation to conduct a feasibilitystudy on establishing a permanent Nordic representation in Masdar city. The projectfalls under the lighthouse project Strategic global marketing of Nordic cleantech clustersand competencies, initiated by the Nordic Ministers of Business Affairs cooperationprogram.

 

Masdar city is a new development in Abu Dhabi and one out of four vehicles establishedby the emirate’s sovereign wealth fund, with a view to green and diversify the emirate’seconomy. The projection for Masdar City seems very ambitious; however, the project hasbeen delayed due to the economic crisis in 2008 and Masdar City has until recently beenlimited to the area around Masdar Institute’s campus. With more new office buildings,opening in 2013 and 2014, Masdar City could potentially develop into the global hot spotfor green tech industries and institutions as planned. For Nordic companies, MasdarCity holds different opportunities. First and foremost as an export platform, but physicalpresence could also be important for companies seeking growth capital or investmentsin larger infrastructure projects. The location also opens up for R&D cooperation as wellas global networking.