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Nordic Innovation at Rio+20: How to achieve long term and successful green partnerships in the tourism industry?

  • Published 21/06/2012
Nordic Innovation was invited as a speaker at a side event at Rio+20, organized by UNEP, OECD and UNTWO. The aim of the conference Green Innovation in Tourism on 19 June, was to explore what is required to make innovation work and to achieve long term and successful green partnerships in the tourism industry.

The speakers discussed strengths and weaknesses of efforts made to date - presenting examples of what has worked and what has not. Petra Nilsson Andersen, senior innovation adviser at Nordic Innovation, presented the main conclusions from the recently published joint Nordic Innovation-OECD report on Green Business Model Innovation in the Tourism and Experience Economy.


The event will contribute to the outcome of Rio+20 by developing practical ideas on how to best make innovation and tourism contributes to the achievement of sustainable development.


- Green innovation plays a crucial role in tourism, as it revolves around value adding, holistic problem solving and finding value creation in supply chains and new partnerships. Moreover, tourism has been identified as one of the principal sectors, which can lead in the transition to a low carbon and inclusive green economy, says Petra Nilsson Andersen.


Other speakers attending the conference were Gastao Dias Vieira, Brazilian Minister of Tourism, Carlos Nomoto, Vice-president for Sustainable Devlopment, Santander Bank, and Jan Lundin, CEO Swedish Travel and Tourism Industry Federation.


About Rio+20

In June 2012, Rio+20 marks 20 years since the original Rio Earth Summit of 1992, and is seen as a chance to renew political commitment for sustainable development and greening the economy. The objective of Rio+20 is to secure renewed political commitment for sustainable development, assess the progress to date and the remaining gaps in the implementation of the outcomes of the major summits on sustainable development, and address new and emerging challenges.