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Market position

  • Published 25/08/2014
The Market position tool helps you develop convincing sales arguments with your partner. Once you have a common understanding of this, you can be sure your partner will represent you to the best of their abilities and that you can support your partner with the marketing materials and training that suits the market’s needs.

The work resulting from the previous tools has provided a lot of information including who your customers are, their purchasing criteria, who your competitors are, and how they are positioned.

 

Based on this information, discuss with your partner the strategy and key selling points of your particular product for the different segments. These messages can help you develop marketing materials and decide on marketing channels.